"Imprinted on our psyche as a calm color, Pantone 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit. It offering sanctuary. Aiding concentration, classic blue refocuses our thoughts and stimulates resilience. In the active and fast-paced everyday life going on, it's easy to see why we gravitate around "honest" colors offering the promise of protection. Non-aggressive and easily perceived, the dependable Pantone 19-4052 "Classic Blue" lends itself to easy and pleasing adoption." That's how the Pantone Institute describes the color of 2020.
Pantone Colour of the Year
For nearly 20 years, Pantone's Color of the Year has influenced product development and decisions across multiple industries. This includes fashion, home furnishings and industrial design, as well as product packaging, graphic and web design.
The Pantone Color of the Year selection process requires careful consideration and trend analysis. Each year, the color experts at the Pantone Color Institute search for new color influences. This may include the entertainment or film industry, new artists, fashion, all areas of design, popular travel destinations, and socio-economic conditions. Influences can also come from new technologies, materials, textures and effects that influence color, social media, and even upcoming sporting events that garner global attention.
Pantone has determined the main colour for the coming 12 months since 2000, with the colour of the year for 2019 being Pantone 16-1546 Living Coral.
Source: Pantone