The Pantone Institute is a research centre dedicated to experimental work with colour. Exploring their influence on fashion, interior design, advertising and even film art. The institute has defined the colour of the year since 2000. Here's who it is for 2023 too!
Powerful and impactful, yet vibrating with tenderness and strength, a pulsating colour, according to Pantone researchers. Viva Magenta is a colour that comes from the red family, bold and fearless.
"In this age of technology, we seek to draw inspiration from nature and what is real.
PANTONE 18-1750 Viva Magenta comes from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the family of natural dyes, as well as one of the strongest and brightest the world has known."
This is how Leatrice Eisemann, Executive Director, Pantone Color Institute, defines the color of 2023.
The choice of shade for 2023 is in line with the many challenges people face. An example could be the COVID-19 pandemic and how it has affected the whole world - lifestyles, attitudes. By choosing a vibrant and pulsating colour, Pantone aims to inspire hope, joy and peace. That's how we can sum up the words of Laurie Pressman, Vice President of the Pantone Color Institute.