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The Pantone Color Institute has announced the color for 2024

The color of the year for 2024, PANTONE 13-1023 Peach Fuzz, calls for care and compassion in the world.

Amid global conflict and heightened stress levels, the Pantone Color Institute has now announced its choice for the color of 2024. PANTONE 13-1023 Peach Fuzz is a delicate and nurturing peach shade that is not only visually striking, but also carries an important message of care and empathy.

Leatrice Eiseman, executive director of the Pantone Color Institute, emphasizes the importance of Peach Fuzz in our current moment of existence. Color becomes a kind of reflection of basic human needs and desires that become especially relevant during times of challenge and turmoil in various aspects of life.

As we move into 2024, Eiseman explains, the face of lifestyle is undergoing significant changes, highlighting the need for care, empathy and compassion. Peach Fuzz becomes not just a color, but a call to human experience and attention to important aspects of health and well-being for the mind, body and soul. Eiseman emphasizes that this delicate hue encourages moments of inner calm, highlighting the deep need for community, gathering and connection.

PANTONE 13-1023 Peach Fuzz for 2024 is not just a color choice. It is a symbol of emotional and physical care in the world, encouraging people to take care of each other and themselves. Its delicacy lends significance to moments of inner peace and emphasizes the need for empathy and connection in society. In this way, Peach Fuzz becomes not just a colour, but an inspiring pathway to a more favourable future where humanity cares for and supports each other.


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